Beaufort County School District requests community input for new visual identity

FOR IMMEDIATE RELEASE
Friday, May 10, 2024

BEAUFORT -  Beaufort County School District (BCSD) invites students, families, staff, and the greater community to provide input on the district’s new visual identity and tagline during the month of May.

“Collecting input through the BCSD Connected platform is a key element of BCSD’s efforts to ensure stakeholder involvement in the district’s rebranding process,” said BCSD Communications Officer, Dr. Candace Bruder. “Through a new brand strategy, BCSD will further its position in South Carolina’s public education landscape, collectively expressing the spirit that defines the district and appealing to future generations of students and families.”

Like the strategic planning process, the community is being asked to contribute to the rebranding process to ensure the outcome reflects the values and aspirations of BCSD’s key stakeholders. The BCSD Connected platform will be open for strategic plan and rebranding input during the month of May.

The public is asked to provide their preferences regarding two visual identity options and two taglines for the district that were developed based on surveys and focus groups this past Fall.

Lend your voice here: www.connectbeaufortschools.org/beaufort-county-school-district-rebrand. The platform link is also being sent to BCSD families via email and is shared on the district’s website and Facebook page.