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Marketing, Sales and Service

SC Career Cluster:

Marketing

Pathway:

Marketing Communications (CIP CODE: 090903)

Description:

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product, service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

COURSE 1

Advertising* or Digital Media Marketing* required.

COURSE 2

Marketing*

COURSE 3

Accounting 1, Entrepreneurship, Fundamentals of Web Page Design

COURSE 4

Accounting 1; and/or Entrepreneurship

Industry Certification:

Microsoft Expert Level (MOS), Soft Skills Cert

 

SC Career Cluster:

Marketing

Pathway:

Marketing Communications (CIP CODE: 090903)

Description:

Understand how to effectively market potential sales of a product or service and create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution and utilize various media to promote.

COURSE 1

Marketing Mgt or Sports & Entertainment Mgt* required

COURSE 2

Marketing* required

COURSE 3

Business Finance or Travel & Tourism Mgt

COURSE 4

Social Media Marketing or Entrepreneurship

Industry Certification:

Adobe, Soft Skills Cert

Marketing Communications Pathway
Marketing Management Pathway
 

 

Title: Marketing                                                                                                             

Course Code:  542100CW

Unit: 1 unit

Description: This course introduces marketing concepts and examines the economic, marketing, and business fundamentals, in addition to the marketing functions of selling, promotion, and distribution. The standards listed are core standards and those standards reflect that the needs of the local business community. This is the basic course in the marketing curriculum and should be taken before the specialized courses.

Schools: BHS; HHIHS; MRHS

Prerequisites: None

 

 

 

Title: Digital Media Marketing

Course Code: 542200CW

Unit: 1 unit

Description: This course is an overview of techniques in digital marketing media, including non-linear editing introducing students to the primary feature set and basic interface of industry standard editing software. Students will plan and execute a storyboard for producing their final product, to include podcasts, DVDs, video blogs, and webcasts. Students learn to demonstrate basic digital video camera technique, digital sound, and lighting. In addition, students will perform basic editing functions while familiarizing themselves with the software’s user interface. Topics include basic setup, adjusting and customizing preferences and settings, capturing video and audio, various editing and trimming techniques, audio editing and audio creation, finishing and final output.

Schools: MRHS

Prerequisites: None

 

 

Title: Sports and Entertainment Marketing

Course Code: 542600CW

Unit: 1 unit

Description: Students will apply concepts learned in Sports and Entertainment Marketing and study the key concepts in management and managerial principles as related to the sports and entertainment industry. Topics that will be addressed include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, change management, and career development.

Schools: BLHS; MRHS

Prerequisites: None

 

 

 

Marketing Management                                                                                   

Course Code:  543100CW

Unit: 1 unit

Description: This course continues the analysis of the marketing functions by examining human resource foundations, marketing and business fundamentals, distribution, promotion, and selling as applied in merchandising.

Schools: BLHS; MRHS

Prerequisites: None

 

 

Title: Social Media in Business                                                                         

Course Code:  503400CW

Unit: 1 unit

This course introduces students to the tools and resources associated with various social media and networks used in a business environment to include marketing strategies.

Schools: BHS; MRHS

Prerequisites: None

 

Title: Accounting 1                                                                                                              

Course Code:  500100CW

Unit: 1 unit

Description: This course introduces the student to the relationship between accounting and business through understanding of the accounting cycle as applied to several different kinds of business operations.  Use of the computer in simulated activities gives the student an opportunity to see the advantages of technology in accounting procedures.

Schools: BCHS; BHS; BLHS; HHIHS; MRHS

Prerequisites: None
 

Title: Business Finance                                                                                                      

Course Code:  527300CW

Unit: 1 unit

Description: This course is designed to provide students with a foundation in corporate business finance concepts and applications including fundamentals, financial environment, management planning, maintenance and analysis of financial records, long and short term financial activities, financial business activities, financial institutions and banking services, consumer credit, business insurance, technology and financial management, and international finance.  

Schools: HHIHS; MRHS

Prerequisites: None

Title: Introduction to Hospitality and Tourism Management
Course Code:  547800CW
Unit: 1 unit
Description: Introduction to Hospitality and Tourism Management explores the nature, concepts and impact of the hospitality and tourism industry. This course focuses on foundational information about the hospitality and tourism industry and provides opportunities for students to get a taste of what hospitality and tourism is all about.  Course content includes: career exploration, employability and career development skills, guest satisfaction, safety, security and environmental practices, the history of the hospitality industry, and the hospitality and tourism segments. Students are encouraged to participate in extended learning experiences such as career and technical student organizations (FCCLA and/or DECA) and other leadership or extracurricular organizations to enhance their learning
Schools: BLHS, HHIHS, MRHS
Prerequisites: None

Title: Travel and Tourism Management
Course Code:  547400CW                                                                                       
Unit:    1 unit
Description: This course is designed for students who have decided to pursue a career in the hospitality industry. After completion of this course students will possess the knowledge and skills to advance rapidly in a career or in an institution of higher learning. This course includes career exploration, safety, security, and environmental management, leadership, management, marketing and sales, and an in-depth study of the hospitality and tourism segments. Intensive laboratory and field experiences are integral parts of this course. Articulation or dual credit with post-secondary programs is encouraged.
Schools: BLHS; HHIHS; MRHS
Prerequisites: Intro to Hospitality and Tourism Mgt